How to Optimize your WordPress Website for Improved Performance

Techniques to Optimize WordPress website

How to Optimize your WordPress Website for Improved Performance

Websites are being developed around the world. Some factors for getting higher rank in search engines are quality content, SEO, Security etc. One of the factors, which will determine more views, is to optimize your WordPress website. Through optimization, improve the performance of your website, which in turn will lead to faster loading of your WordPress website. Here, we will learn how you can easily optimize your WordPress website.

Tips to Optimize your WordPress website

The page loading time affects even search engine results. Google announced in 2010, the relevance of page loading time on search engine results. Your website should load faster, if you do not want to lose customers.

Here are the methods through which you can optimize your WordPress website.

Install a Cache Plugin

Caching your website can give you better results, with a website with high performance and reduced load time. Use a plugin to implement caching in WordPress, which in turn will help in handling large volumes of traffic. Some of the well-known plugin widely used include W3 Total Cache, WP Super Cache, and WP Fastest Cache.

These plugins gives options to test cache, delete cache, cache rebuild option, cache timeout, etc. After installation, you can also see the option to delete cache on button click on the top bar of the Dashboard.

Here are the options provided by a plugin for cache,

WP Fastest Cache Options to optimize your WordPress website

Enable gZIP compression

Enabling gZIP compression is also a technique to optimize your WordPress website. It is to decrease the size of data transferred between server and visitors. The gZip compression option will compress the CSS and JavaScript files before transferring to the web browser.

When a visitor visits your website, a call is sent to the server for delivering the requested files. If these files are bigger, it will take more time to reach your browser and to be shown on the screen. Gzip is as a savior and compress the style sheet before it is sent to the browser.

Minify CSS and JavaScript files

Minification on your WordPress website will prove vital. It means removing double spaces, comments, and empty lines from CSS and JS files of your website. Enabling CSS and JS minify, will also reduce the file size and lead to faster loading of web pages.

Some amazing plugins such as Autoptimize, Better WordPress Minify, etc are available to easily minify the CSS, JS and HTML files, which combines these files to provide more efficiency. Caching plugins also provides the option for minification. The minification plugins aggregate, minify and cache scripts and styles to lighten your page. These plugins use the enqueue system to be compatible with other plugins and themes.

Database Optimization

Optimization of database is quite important, since the larger the database, the more time it takes to get information. Therefore, cleaning up of database is also key for WordPress Optimization. Some great plugins such as Optimize Database after Deleting Revisions, WP-Optimize are available in WordPress for optimizing and cleaning database.

It also does the following functions:

  • To delete redundant revisions of posts and pages
  • Optimize Database Tables
  • To find and delete trashed posts, pages and comments
  • Deletes pingbacks
  • Deletes trackbacks

Here are the options provided by one of the Database Optimization plugin to optimize database and tables:

Options to Optimize Database for WordPress

Performance of Plugins

WordPress plugins are crucial for a WordPress website, since it adds more functionality to the website. You add plugins to the WordPress website to include more features. The more number of plugins on the website leads to slow loading of website, since each plugin takes memory space after installation on the website. It’s a good practice to not rely on a lot of plugins.

Keep the WordPress plugins updated, since plugins, which aren’t updated with newer updates has bugs and are more vulnerable. Updated plugins are safer and should be considered.

While installing a plugin, do check the number of downloads, feedback and ratings. Check all these things before considering a plugin.

For example, Yoast SEO has some great ratings and reviews,

WordPress Plugin Yoast SEO Review and Ratings

Image Optimization

Images are essential for any website, but if the image is not compressed, then it could increase the page size. It will take more website space and in turn more cost. Do not compromise with image quality, but compress images, if you want your WordPress website to load quickly.

You cannot compress each image manually, if you have a website, which upload content on daily basis. For that, use a plugin. Some well-known plugins for image optimization are WP Smush, Compress JPEG & PNG images, etc.

WP Smush to optimize images

Above, you can see the images smushed using an Image Optimization Plugin WP Smush.

In this way, you can easily save a lot of space on your WordPress website.

Monitor Page Size and Page Loading Time

The page loading time and page size tells the real picture about the performance of any website. To check the page size and page loading time, you can refer Google Page Speed Insights, GTMatrix, Pingdom, etc. These tools also give you suggestions to improve the website.

Google PageSpeed Insights also provide a Google Chrome Extension, to get the page score. It tells you about the following information about your website: Optimizations, possible Optimizations with suggestions, page score on Desktop and mobile, etc.

Google PageSpeed Insights for WordPress Optimization

Pingdom tells the following information about your website: page size, load time, performance grade, performance insights, response codes, etc.

Pingdom website speedtest tool

Use CDN to speed up WordPress website

Content Delivery Network (CDN) is a globally distributed network of proxy servers deployed in multiple data centers. To improve the performance of your website, use CDN.

CDN is needed if your website is having high traffic. A well-known CDN is MaxCDN. CDN host images, CSS, and JS files and serves cached static content from the website to users based on the users’ geographic location.

Note: You still need a hosting account, even if you are using CDN.

After using CDN, your server will have lesser load and your website’s performance will improve, which in turn will also reduce bounce rate.


Monitor your WordPress website by following the tips and tricks to improve the page loading time. Make a checklist to enhance the performance of your website, which in turn will increase the page views, decrease the page load time, and enhance the performance. Faster loading of a website reduces bounce rate, and brings users back to your website.

Tell, what other techniques do you consider valuable to optimize WordPress website. For feedback, questions, and other techniques, please leave a comment below.

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  • Kevin Wright
    Posted at 22:41h, 18 January Reply

    Useful list! The page size of my website is 4MB.
    I’ll definitely try these points to reduce the page size and loading time of my website.

  • Emily Robertson
    Posted at 22:45h, 18 January Reply

    Excellent insight! A clear take-away on what are the key aspects of WordPress optimization.

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